“I want everyone to be immersed in role-play, to experience the virtual reality I’ve created.” “I wanted to create a cinematic scene that’s more surreal than fashionable,” explained Zhou of his version of the digital future. Viewers of the show, all 300 of them dressed in white lab coats, represented lab technicians who created Zhou’s sci-fi universe.Ī look from Xander Zhou’s spring 2024 collection Their identity was further complicated by a dragon tail that perked up in the back. Models walked briskly in the warehouse-like show space with face-molding masks and neck braces, busy talking on their see-through smartphones and dressed in business casual slacks. The result was a dystopian tale comprising manga superhero characters, a sense of “Clockwork Orange” eeriness, and a touch of futuristic Shanghai.Īccording to Zhou, the idea for the collection was “digital singularity,” which allowed him to indulge in a near-future where cyborgs, humanoids, superhuman intelligence, and human beings exist in harmony. Machine learning might still lack creative chutzpah, but it gave Zhou a clear road map toward his sci-fi world-building. Marking the label’s return to the Shanghai runway after a three-year hiatus, Zhou chose to utilize generative AI tools to create new designs. Xander Zhou, the Chinese menswear label synonymous with “techno-orientalism,” is gazing into an AI-powered dystopian future with wander and play.
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